Models for People
Predict behavior before it happens. Course 3 of 5 in Mental Models.
06
Mental Models
Models for People
course · lifetime access
The offer
One focused course. One price. Done in a weekend.
- The "Models for People" ebook
- The action checklist
- Series cheat sheet
- Lifetime updates
Secure checkout · 30-day keep-the-materials guarantee
What you get
Built to change outcomes, not impress you.
Five focused modules
From "Incentives" to "Reciprocity" — sequenced so each step unlocks the next.
Built for execution
Every module ends in an action you can take the same day. No theory without a move.
The one-sitting standard
Written so the whole course fits inside one evening. Momentum beats marathon sessions.
Keep everything forever
Ebook, checklist, and cheat sheet are yours across devices — with free lifetime updates.
Inside
Everything that's included.
The "Models for People" ebook
25–40 pages · 5 modules
The action checklist
One page per module
Series cheat sheet
Printable 1–2 page summary
Lifetime updates
Every revision included
The path
The curriculum, phase by phase.
01Module 1 — Incentives
12 min · 3 lessons
Module 1 — Incentives
12 min · 3 lessons
Incentives: the core idea, the step-by-step, and your first rep.
- The core idea
- The step-by-step
- Your first rep today
02Module 2 — Hanlon's Razor
12 min · 3 lessons
Module 2 — Hanlon's Razor
12 min · 3 lessons
Hanlon's Razor: the core idea, the step-by-step, and your first rep.
- The core idea
- The step-by-step
- Your first rep today
03Module 3 — Circle of Competence
12 min · 3 lessons
Module 3 — Circle of Competence
12 min · 3 lessons
Circle of Competence: the core idea, the step-by-step, and your first rep.
- The core idea
- The step-by-step
- Your first rep today
04Module 4 — Social Proof
12 min · 3 lessons
Module 4 — Social Proof
12 min · 3 lessons
Social Proof: the core idea, the step-by-step, and your first rep.
- The core idea
- The step-by-step
- Your first rep today
05Module 5 — Reciprocity
12 min · 3 lessons
Module 5 — Reciprocity
12 min · 3 lessons
Reciprocity: the core idea, the step-by-step, and your first rep.
- The core idea
- The step-by-step
- Your first rep today
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30-day keep-the-materials guarantee
Read it, run it, test it for 30 days. If it doesn't help, email us for a full refund — and keep everything you downloaded.
Questions
Before you decide.
What exactly do I get?
The complete "Models for People" ebook (25–40 pages across 5 modules), the action checklist for every module, and the series cheat sheet. Instant delivery, lifetime access, free updates.
How long does it take to finish?
One relaxed sitting (about 60–90 minutes), or 15 minutes a day for a week. It's built to be finished — that's the point.
Is this beginner-friendly?
Yes. It assumes zero prior knowledge and never uses jargon without defining it. Advanced readers still keep the checklists.
What if I want the full series?
Upgrade to the series bundle any time — it includes all 5 courses plus the workbook, template, cheat sheet, and 3 guided videos.
Refunds?
30-day keep-the-materials guarantee. If it doesn't help, email us for a full refund.
The next 30 days runs on what you decide right now.
One-time payment · Lifetime access · 30-day keep-the-materials guarantee